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Designing Successful Agritourism Experiences: Spotlight on Australia
Australia’s farms are redefining how agriculture and tourism can work hand in hand – offering authentic, profitable, and memorable visitor experiences. This one-hour webinar showcases innovative agritourism ventures that have successfully blended farming with tourism, sharing lessons that extend well beyond the farm gate. Through real-world farmer stories and practical insights, participants will explore how to design distinctive visitor experiences, manage costs and quality, and foster collaborations that strengthen both the farm business and the broader destination. Whether you’re a farmer, policymaker, or agritourism practitioner, you’ll leave with globally relevant strategies to embark on your own agritourism journey, cultivating connection, value, and resilience along the way.
Panelists:
Louise Freckelton, Owner of Highfield Farm and Woodland + Kestral Nest Ecohut farmstay
Jill O’Grady, Owner of RedGround Australia truffle farm
Linda Tillman, Managing Director of Tilma Group rural tourism development consultancy
Moderator: Christine Dunton-Tinnus, Owner and Founder of NorthEast Experience
To request a disability-related accommodation to participate in this program, please contact Shawna Perrin in the USA at 802-656-7530 or Shawna.Perrin@uvm.edu so we may assist you.